Say Cheese! Wiki

What Say Cheese! actually is

Say Cheese! is a story game on Roblox from the developer Mechanical Boy LLC. It went live on 19 October 2026 and supports up to 12 players per server, but the footage in the videos shows a one-person job: you play a photographer with a camera, standing over a small grey park. The game is built on Nicky Case's browser game We Become What We Behold, and you can see the debt in the look of it, with hand-drawn stick people, scribbled grass and a TV on a pole in the middle of the screen.

The setup is that you work for a media company called Big Media, and your job is to feed it pictures that scare people. Whatever you photograph turns into a headline on that TV, and the park reacts to the headline. That loop is the whole game, and everything else on this page hangs off it.

How a run plays out, from what the footage shows

In the footage, a run begins with a camera frame you move around the park with the cursor, and a short on-screen hint that reads Point and Click. The park is full of two kinds of white figures: round-headed people and square-headed people, wandering around in no particular hurry. You click to take a photo of whatever sits inside the frame.

The result goes straight onto the TV. On screen you can see red headline bars with a hash mark, for example THIS IS THE PARK when the photo is of a few ordinary people, and later in the same game headlines such as SQUARES HATE CIRCLES, WHO PAID THE SCREAMER? and ALMOST EVERYONE HATES EVERYONE. The headline is not just decoration. In the Josh Plays run, one frame has a square figure with an HMPH speech bubble next to the TV, and the headline on it reads SQUARES SNUB CIRCLES.

By the late stretch of a typical run the mood of the whole park has shifted. One frame in the footage shows nearly everyone coloured pink with an angry face, with the TV headline reflecting it. In another, people in red shirts have formed a ring around a TV that shows only static, while a couple holding a heart-covered sign watches from the corner. A man in a bowler hat holding a pistol shows up in yet another frame, with a spiky-haired figure wearing a red heart next to him. The cast is small, and the same few characters turn up in many different endings.

A run ends with an album screen. It shows a polaroid-style photo of the ending, a line of text under the title (the Viral ending reads, “the news found its story and the park paid for it”), a counter such as 1 / 12 endings found, and two buttons, Play Again and Menu. A small note on that screen says new endings are unlocked now and that hints are in the album.

Endings and why people replay it

The endings are the reason the game is replayable. The two walkthrough videos on this page both list the same twelve free endings in the same order: Viral, Cricket, TV, Breaking News, Reverse, Scared, Good, Peace, Hat, Eyes Closed, Say Cheese and Follow the Money. A thirteenth and fourteenth, Off Air and Star, were added around the start of November and need the Early Access button, which brings the total to 14.

The endings are not all the same size. Cricket is a single click on the intro screen and takes about half a minute in the video. Breaking News and Reverse take a couple of minutes each, and the Hat ending is the longest and tightest in the video timestamps. In the Roblox Master Guides video the chapters run from 4:16 for Viral down to 0:31 for Cricket, and the full video is about 34 minutes long. The Josh Plays walkthrough covers the same list in roughly 36 minutes.

What players do with it is mostly the same thing: collect every ending in one session, then repeat the harder routes on a second pass. The video titles reflect that, using phrases like All Endings and Full Walkthrough rather than anything about a single run. The video description for one of them also tags the game as Roblox horror.

Interface and numbers worth knowing

The screen is spare. Along the top left of the Roblox client there is the usual menu button, and in the top right a round pause icon. In the park frames shown here there is no health bar, inventory or score counter. The only element you move is the camera frame, and the only feedback is the headline on the TV, so you learn by watching what the park does next.

The numbers are Roblox's own. At the time of writing the game shows about 14,480 players online, roughly 8.11 million visits, 86,283 favorites, and 21,260 likes against 2,297 dislikes. The page was last updated on 1 November 2026.

What the community videos focus on

The two videos used for the screenshots here are both full all-endings runs. One is titled How to get ALL ENDINGS in Say Cheese! [STORY] and is from Roblox Master Guides, with chapter markers for every ending. The other is Say Cheese! [Full Walkthrough + All 12 Endings] from Josh Plays, which also has a chapter for each ending and a short outro. Both go in the same order and both lead with the Viral ending, which is the one most players hit first.

A third video from Roblox Master Guides covers the two Early Access endings. The common thread in all of them is route knowledge: which photo to take first, when to stop taking photos, and which character to keep in frame.

Developer, updates and guide pages on this site

Mechanical Boy LLC is the developer listed on the Roblox page. The game has no code box, and we have not found any codes posted by the developer as of 31 October 2026. If that changes, it will show up on the guide page.

On this site you can open the full endings guide, which lists every ending with the photos you need in order, a timestamp into the video for each one, and a short FAQ covering questions such as the easiest ending and what to do when an ending does not trigger. The guide was last updated on 4 November 2026 to add the two Early Access endings.